Sneaky Pete is a high-end craft spirits line. As a part of the preliminary creative team, I wrote product descriptions, shot and produced its first branded photoshoot, and launched its debut on socials.
COPYWRITING
Sneaky Pete Spirits was distiller Peter Kiley’s quiet passion project. From selecting botanicals for the gin, to triple filtering the vodka, and aging, blending, and barreling the dark spirits, Peter’s trademark craftsmanship (and wily air of mystique) are imbued in each Sneaky Pete spirit. It was my job to tell the story behind each spirit, which can be found in the official product descriptions below.
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A portfolio of Sneaky Pete’s product descriptions are available upon request.
STRATEGIC PARTNERSHIPS
We partnered with world-class mixologist, Tiffanie Barriere, to bring Sneaky Pete Spirits to life. We collaborated on an exclusive line of Sneaky Pete cocktails.
SOCIAL STRATEGY
Sneaky Pete Spirits debuted on Instagram and quickly found its audience among liquor connoisseurs.
Riffing on the playful spirit of the Sneaky Pete fox mascot, a mischievous and irreverent voice meets striking visuals, making for an engaging and quickly growing online presence.
INFLUENCER MARKETING
To spread the word about Sneaky Pete, we hosted an in influencer launch event. From designing invitations, to finding authentic partnerships, and building the evening's run of show, much of Sneaky Pete's initial success can be credited to the key relationships we built to help spread the word.
PRODUCT PHOTOGRAPHY
I produced and shot a brand photoshoot centered on Tiffanie Barriere and the signature cocktails, which were featured across subsequent press coverage in the Atlanta Journal Constitution, Eater, and more.
