I worked on the publicity teams at Scribner, an imprint of Simon & Schuster, and Mariner (formerly Houghton Mifflin Harcourt). Collaborating closely with authors and editorial teams, I crafted strategic national publicity campaigns to ensure their books received the coverage they deserved.
NATIONAL PUBLICITY CAMPAIGN STRATEGY
As a publicist, I distilled the essence of books into unforgettable, pithy lines that hooked print, radio, and television outlets. In my tenure, I secured repeated coverage in the New York Times, the Wall Street Journal, the New Yorker, and more.
I worked on a wide range of fiction and non-fiction books, always tailoring my pitches to the book’s message and target audience.